The benefits of utilizing pens as marketing tools could not be discounted. Primarily, pens as corporate gifts are valued for their usability. The pens could be in the possession of a person until the ink is used up (normally between 1 and 2 months). When considering a way to be able to give corporate gifts that are affordable for the company yet is pleasings for the ones receiving the gift, pens could be the best selection.

These days, black ballpoint pens are the most popular ink color; most pen producers would attest to that. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you prominently in the minds of your clients every day when you add your branding or unique company features to the pen.

Amongst sales people and office workers, black ballpoint pens are the most preferred. Blue is next in line in popularity. Odd and interesting colours such as pink or orange can also be used, but are of little usability. They’re best for children’s wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.