When you’re rushing through the day and the light turns red, what is the first thing you do? Most of society looks around and checks out things like license plates, bumper stickers, and the landmarks around them. Seriously, how many times have you gone home and said, “I saw this bumper sticker today and it said…” This happens all the time and we’re influenced by the little things more than we realize. If you’re a business owner, it’s time to use this to your advantage.

Getting some bumper stickers advertising your business could be a great way to give your business a boost! You could print your website url, business name, or something cute and witty on bumper stickers and put them on your vehicle to get attention when you’re sitting in traffic. When the vehicles around you are stuck in traffic, they might jot down your website. But even if they don’t write it down, chances are they will remember it in the future.

However, before you get to this point you have to catch their attention. So the idea is to be able to stand out. In order to do this and use to your advantage we’ve listed a few things for you below:

*Color- Obviously you don’t want to go crazy here, but it definitely needs to stand out.

* Brand It – Be sure to incorporate your logo or other branding on your bumper sticker. You want people to immediately associate the sticker with your specific business. Instant recognition is your goal.

* Positioning – Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don’t mix it in with other bumper stickers where it will lose its impact.

*Readability- If someone drives by or sees it at a stop light, they have to be able to read it. If you have flashy colors that hurt the text, you’ll end up wasting your money. Think in terms of the size as something you can read a car length away.

*Easy to Remember- Just like the big websites today have “one-word” names (Yahoo, Google, MySpace, etc.), you should keep yours short and clever as well. Doing this will allow people to remember it easier, which in turn will be easy to pass along to others.

Alright, now it’s time to think about the big picture. Can you imagine if you live in a small town or city that has 50,000-100,000 people? How many eyes will end up seeing your customized bumper sticker at say 4 stop lights? Even when the light turns green they’re still thinking about it. Then of course they will forget eventually, but the seed has been planted for the days to come.

Sometimes it will be something else that triggers the memory. Perhaps someone else will say something about your business or they will see an advertisement in the newspaper. Or they may just be doing an everyday chore and all of a sudden they think of your bumper sticker. With every exposure to every new person, your business will become more familiar with current and prospective customers.

Author: Mr Buck Thompson recommends bumper stickers as a smart marketing strategy that will widen your reach through stickers.