Posts Tagged ‘marketing ideas’
Saturday, February 20th, 2010
Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.
The silk screen printing also known as serigraphs is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphs was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.
Tags: advertising, banner printing, business, corporate gift ideas, Corporate Gifts, corporate promotional gifts, Gifts, ideas, marketing, marketing ideas, printing, screen printing
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Friday, February 19th, 2010
Printing is a process of creating pictures and text, normally using ink, paper and a printing press. Over time, printing technology has developed significantly. Diverse techniques are available, but screen-printing is used most of the time.
Screen-printing, also referred to as silk screening, is a method that is best for surfaces that are comparatively flat. In this process, fine mesh or a screen is tightly stretched around a rigid frame, with the screen masking areas which will not be printed. In order to make a print, the screen is placed atop the item that is to be printed; then a blob of thick ink is applied. Next the ink is pressed through the screen with the assistance of a squeegee. The ink bonds to the unmasked area, thereby creating the print, and the masked area is protected from ink incursion. After this, the printed item goes through a heated tunnel that dries the ink so that items can be stacked or put into packages.
When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.
Tags: advertising, business ideas, corporate gift ideas, Corporate Gifts, corporate promotional gifts, gift, gift ideas, Gifts, marketing ideas, screen printing, t-shirt printing, tshirt printing
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Sunday, December 20th, 2009
A lanyard is simply a device that allows you to secure something to your person so that you have easy access to it such as an identity card or event name tag. A lanyard of course can be worn around the neck (most common), arm, waist or wrist.
Usually, lanyards are made out of a cord; nylon, cotton, or polyester twill. Several different lanyards are created from denim, fleece, PVC, satin or even leather.
There are a few options to attach your item to the lanyard. Bulldog or alligator clips, swivel hooks (plastic or metal), split rings or spring hooks, are a few of the ways.
Nowadays, a lot of people make use of lanyards. They have become popular on recent times. It is now possible to be able to say ‘hi’ to so many people by their first name now, because they are working their work ID cards around their necks, with their names clearly showing. They become welded almost to their body!
Tags: advertising, business, business ideas, corporate gift ideas, Corporate Gifts, corporate promotional gifts, gift ideas, Gifts, marketing, marketing ideas, printing, screen printing
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Friday, December 18th, 2009
Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilized. They don’t get thrown until they have been fully used. Depending on usage, they usually have a life span of one to two months.. Because of this versatility they are a perfect gift.
These days, black ballpoint pens are the most popular ink colour; many pen manufacturers would attest to that. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people & office workers, black ballpoints are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
Tags: advertising, banner printing, business, business ideas, corporate gift ideas, Corporate Gifts, gift ideas, Gifts, marketing, marketing ideas, printing, screen printing
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Thursday, October 15th, 2009
by Stephen Sung
Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.
Silk screening or serigraphy also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.
During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.
Tags: advertising, banner printing, business, Corporate Gifts, gift ideas, Gifts, ideas, marketing, marketing ideas, printing, screen printing
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Tuesday, October 13th, 2009
by Jenny Wong
Printing is a process of images and text, commonly using ink, paper and a printing press. Over time, printing technology has developed significantly. Diverse techniques are available, but screen-printing is used most of the time.
Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.
When a multi-color print is made, the procedure is performed again, changing screens. Thus, multi-color prints necessitate multiple screens positioned on a rotary press or performed manually, aligning the various colored prints in conjunction.
Tags: business ideas, Corporate Gifts, gift ideas, Gifts, marketing, marketing ideas, screen printing, t-shirt printing, tshirt printing
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Saturday, October 10th, 2009
by Angeline Tan
While personal gift-giving to your loved ones is an age old practice, not many are aware of the tradition of offering corporate gifts. Organizations show that they are grateful to their customers or employees by giving away corporate gifts.
Corporate gifts are most of the times valuable products, and they are often given away without any symbol of the company on the item, as they are not for advertising. On the other hand, various gift items are often given away for promotional purposes, such as stationery objects, storage devices, or key chains. In such cases, the items are often marked with the company’s logo before they are given away to workers or potential customers.
As in the case of any other gifts, the choice of a corporate gift also depends on the person to whom the gift is to be given. Firms typically like to give personalised and expensive gifts to their clients, but to their workforce they normally distribute a moderately expensive, but highly functional gift.
The impact of the corporate gift on the professional relations with a client or a team member depends on how valuable the person believes the gift to be. Conferring with internal lawyers of your company before giving corporate gifts is a good idea, because in some countries the law might prohibit it.
Tags: business, corporate gift, Corporate Gifts, gift ideas, Gifts, ideas, marketing, marketing ideas, non woven bag, non woven bag printing, screen printing
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Saturday, August 29th, 2009
by Alicia Sung
Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.
The silk screen printing also known as serigraphy is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphy was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.
Tags: advertising, banner printing, business, Corporate Gifts, gift ideas, Gifts, ideas, marketing, marketing ideas, screen printing
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Sunday, June 21st, 2009
by Anita Sung
Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.
Silk screening or serigraphy also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.
During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.
Tags: business, Corporate Gifts, gift ideas, Gifts, ideas, marketing, marketing ideas, printing, screen printing
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Wednesday, June 3rd, 2009
by Bree C Robbins
The marketing options when running a business are countless and each option has pro’s and con’s. They all vary on cost, the amount of people that they reach and each option has a time factor associated with it. All this makes for a difficult choice for any business particularly if they are running on a tight budget and need to see results quickly to get their business recognised.
The use of Promotional Products in marketing is a great choice for business as you can control your marketing costs and still get your company name into the public eye. A perfect example, is you could choose something simple, like a pen or novelty gift with your company’s name and contact information, and hand them out at a trade show or fair. Promotional Products cost is often negligible and you can hand them out to thousands of people as every one loves a free gift and in nearly all cases they cost less than the cost of a day-long billboard advertisement or one TV commercial.
Promotional Products can help advance your business in several ways, including:
Tags: business, client building, Corporate Gifts, give aways, marketing, marketing ideas, pens, promo products, promotional items, promotional products, promotions
Posted in Corporate Gifts | No Comments »